Frost Bank app work completed as Digital Director while at McGarrah Jessee with many other talented people
The Frost Bank App
A Decidedly Texan App 150 Years in the Making
Can a Mobile Banking App Enhance Personal Service?
Since 1868, Frost Bank has maintained a reputation based on its unsurpassed commitment to customer service and personal relationships. How, then, could we introduce an app meant to act as a proxy for human to human interactions previously carried out over the phone or in a branch?
An Extension of Frost’s Customer Service, Not a Replacement for It.
To deliver a truly ownable app, we prioritized features that make the experience uniquely Frost by putting customers first and making it easy to talk to a banker. This, coupled with all the features of a modern banking app (e.g., check deposit, peer-to-peer payments) and a focus on stability, speed and security makes it an indispensable platform for Frost customers. A foundation that we’ve continued to build upon since its launch.
Tap To Speak to a Local Banker
We leverage technology for the convenience that Frost customers want, but we also supplement it with features that provide the service they deserve from Frost. When other banks look for tech to avoid talking to their customers, we put our bankers just one tap away. No need to log in. No offshore phone bank. And no automated phone menu. Just Frost bankers answering the phone right here in Texas, 24/7.
Frost Looks At Texas
Right on the login screen, we feature daily photos submitted by Frost customers, a reflection of the branch experience where people know you by name.
The Effort Is Paying Dividends
The app is a top-ranked featured app in the iTunes financial category with a 4.5 star rating and has been downloaded by well over half of Frost Bank customers.
