My career has been defined as much by my relentless curiosity for crafting innovative, immersive experiences as it has by my passion for building high-performing teams and forming deep client partnerships in service of outcomes that deliver on business goals while delighting customers.

Building Relationships Through Innovation

Every brand touchpoint is an opportunity to bolster customer relationships. How those touchpoints are crafted ultimately determines whether they fortify or erode that relationship. When the work of shaping those interactions is guided by customers’ natural behavior, mindful of what they expect and need at that very moment, and enabled by the latest technology, it often results in more innovative experiences that transcend function into interactions that are desirable and memorable.

With each project I’ve led — from pushing the limits of voice AI to improve drive-thru service to embracing VR to connect with aspiring musicians in the Metaverse — my unwavering commitment has always been to design innovative products that foster genuine and considerate human connections rooted in trust and mutual respect.

Prioritizing True Partnerships

Throughout my career, successful partnerships have consistently been central to my most significant achievements. Whether closely partnering with client C-suites on high-profile, multimillion-dollar experience design initiatives or collaborating internally with team members to elevate the efficacy and thoughtfulness of our work, I’ve always strived to be a partner that is:

• An empathetic listener — encouraging open, honest dialogue to ensure that the definition and pursuit of success on any project are guided by the collective input of the team.

• A strategic thinker — dedicated to delivering successful projects by partnering closely with team members and stakeholders to identify consumer and market insights, uncover strategic opportunities, and inspire ownable, innovative solutions.

• A trusted consultant — bringing deep subject matter expertise in digital products and experience strategy, yet unafraid of disrupting the status quo in pursuit of enhancing both the work and the processes leading to its creation.

Tapping Into Natural Leadership Instincts

Assuming my first leadership position marked a pivotal shift in how I perceived my purpose as an experience designer. That transition was a natural evolution in my career, showing me that supporting and guiding others toward success can be more fulfilling than personal achievements. My approach to leadership mirrors my creative approach: leading with empathy and fairness, and enabling others to do their best work. Over the years, I’ve grown as a leader by:

• Spearheading a traditional agency's digital transformation by building out a comprehensive digital practice from the ground up including hiring, mentoring, and developing 10+ digital-focused employees and shaping go-to-market offerings, such as experience strategy and design, web and app development, and digital marketing transformation.

• Leading large, cross-functional teams located across the globe for project engagements ranging anywhere from 6-18 months for Fortune 500 brands.

• Pioneering explorations into innovative and emerging technologies such as conversational AI, Virtual Reality, and Augmented Reality. 

Building Digital Products for Leading Brands

Here’s a sampling of some of the clients I’ve had the opportunity to partner with so far: