Whataburger site work completed as UX Director while at McGarrah Jessee with many other talented people
The Whataburger Site
Serving Up a Fresh Way To Get Whataburger Just Like You Like It
Craving a New Way To Order Whataburger
For Whataburger regulars, the app is the go-to way of ordering Whataburger. But not every customer has the app when hunger strikes. And with the absence of online ordering on Whataburger.com, those cravings could too easily be satisfied by the competition.
An Easier, Faster Way To Satisfy Your Whataburger Cravings.
By bringing the best parts of the app to Whataburger.com, we made it easy for a broader audience to enjoy the benefits of online ordering. And with bold food imagery and the allure of earning tasty rewards, we delivered what people were craving most.
A Bigger, Better Burger at Your Fingertips
We whet your appetite when you land on the homepage with juicy burger builds and an Order Now button that’s really hard to resist. By showcasing big, mouth-watering food, we get awfully close to the feeling of walking into a Whataburger restaurant when the kitchen is fired up during a lunch rush.
Order Online. Anytime, Anywhere.
From placing a last minute order on the go to making a large order for a lunch meeting, ordering through the site on any device is easy and frictionless. No app download. No account registration. And best of all, no wait when you arrive at the restaurant.
Earn and Redeem Rewards on Any Device
With an account, you earn tasty Whataburger treats after just five visits. They accrue across all purchases made online and with the app. And they are redeemable anywhere you can order Whataburger.
The Unchosen Ones
We presented three conceptual design directions from which the client chose their favorite. Here are the two that were not selected to move forward.
Results with a Side of Fries
Transaction average via online ordering is 40%-50% higher than in restaurants
Customers using online ordering have increased their monthly store visits (by 1 on average)
Paved the way for adding curbside when dining rooms closed for COVID-19