https://jc-x.com/connect daily 0.75 2024-03-28 https://jc-x.com/story daily 0.75 2024-11-07 https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/0b0e6135-8ed7-4cb4-aa81-c79aeb2bd662/color-headshot.jpg Story - PRODUCT INNOVATOR. STRATEGIC PARTNER. TEAM LEADER. With 20+ years of shaping brands through experience strategy and design. https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/96822974-b6e6-4ab5-888e-c456b6f5ac9e/3M.png Story 3M https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/9f54fb73-f17b-452a-8e73-ec524a48b70f/Brooks.png Story Brooks Running https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/c548a7bd-68c6-4e81-ae4c-95dfc4436a34/Dell.png Story Dell https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/24333966-5d79-4b13-b7c7-84a0887a4c6b/Fender.png Story Fender https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/e877d6ca-aab0-4bfe-90e6-4ab6a41dbdf7/GameStop.png Story GameStop https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/be566a46-db41-4663-aacf-0bb6ef3e0be4/Guitar-Center.png Story Guitar Center https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/efd19c53-a8b3-4fe0-b650-6dcea8b863a0/Lyft.png Story Lyft https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/9d976c53-90f4-451f-9610-fb5daa4aa1cd/Michaels.png Story Michaels https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/692f37e2-2aa2-4977-8f82-75724a7c8fdd/RaceTrac.png Story RaceTrac https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/f28e779f-39b3-47c2-b615-49247a6f674f/Shiner.png Story Shiner Beers https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/a2e89daa-fd49-4c91-a969-739e336889e7/YETI.png Story Yeti Coolers https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/ac46964a-03ee-4738-a071-33db6f1de5b7/Zippo.png Story Zippo https://jc-x.com/work daily 1.0 2023-11-03 https://jc-x.com/work/brooks-running-site monthly 0.5 2021-01-21 https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1611867000397-1EM18YAU4DR7UAHG6WW1/happy-path.jpg Work - Brooks Running Site - The Happy Path A Happier Path We infused the shopping user experience with the Brooks “Run Happy” ethos and gave users the option to dip their toe in as little or as much as they want to. The result is a brand-forward, information-rich, albeit whimsical shopping experience. https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1611863161684-O6P2CKQC2TQH9IB86SB1/brand-stories.png Work - Brooks Running Site - Running in Good Company Lastly, we identified brand stories that would resonate with younger consumers looking to upgrade to a better shoe by a brand they could believe in. Applying this new content strategy resulted in a redefined Meet Brooks section that boasted their vibrant brand personality. https://jc-x.com/work/costa-interactive-display monthly 0.5 2021-01-21 https://jc-x.com/work/whataburger-app monthly 0.5 2023-02-22 https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1612367880461-CGRO5FXIF5ZSB8HQHLZG/customization-animation-new.gif Work - Whataburger App - Online Ordering on Steroids At the core of this experience is the online ordering system for which we leveraged our intimate knowledge of their menu and their customers’ desire to personalize their order to deliver a customization-centric user experience. Want that burger on Texas toast? Go for it. Two slices of Monterey Jack cheese and a slice of smoked cheddar cheese, grilled jalapeños, hold the lettuce, grill the onions? You got it! https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1611428797464-UVGDHRM08E7PGJQIYHWE/Payment.png Work - Whataburger App - Mobile Payments As Easy as Fried Apple Pie Sure, you can pay for your online order in the app with a gift card, credit card, PayPal and Apple Pay. OR, you can load money directly into the app — which has the added benefit of allowing you to pay for dine-in or drive-thru meals as well. This mobile payment system also has an auto-reload feature so that when it’s time to pay all you have to do is tap the QR code from the home screen and you’re all set. https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1612368364494-93MOAHRC11A0JWT3CJKC/rewards.png Work - Whataburger App - Delicious Rewards What’s better than a Whataburger? Free Whataburger, of course. So we designed a loyalty program that allows customers with the app to earn and redeem tasty treats. All you have to do is pay with the app and every fifth visit unlocks a reward redeemable for one of eight menu items online or at the restaurant. https://jc-x.com/work/tonal-site monthly 0.5 2023-02-24 https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/ab70ff86-94d8-4704-9e53-3edc0e9e535a/point-of-view.jpg Work - Tonal Site https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/9cfc249c-3086-4794-9cc8-969bc086c8b9/benefits-forward.jpg Work - Tonal Site https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/b0546b71-2826-4060-9943-e4c9704cb940/one-tonal.jpg Work - Tonal Site https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/8fcb2cc4-eae0-4d2c-a13b-3b86276b4d2b/design-system.jpg Work - Tonal Site https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/827907e6-a15b-4884-9656-15d2ee36f832/tonal-introduction.jpg Work - Tonal Site https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/ccd0d25b-5579-4a0c-808b-05ffbdd1632c/product-education.jpg Work - Tonal Site https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/9822db58-d289-4fd1-85dd-34b77d2356ba/evaluation-and-purchase.jpg Work - Tonal Site https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/b649349f-7353-4129-ad17-54adfebd43a2/encourage-discovery.jpg Work - Tonal Site https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/ab8776ee-5d1e-4a55-8209-203f4a8c0725/streamlining-path-to-purchase.jpg Work - Tonal Site https://jc-x.com/work/fender-stratoverse monthly 0.5 2023-02-22 https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/6fb6db47-5d51-4580-98d5-2bed1a36df75/image14.gif Work - Fender Stratoverse - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/76999785-ab52-44ff-9df9-5038fc9a6c04/grid.png Work - Fender Stratoverse - Creating a Playful and Fantastical Guitar Experience The Stratoverse is centered around Stratocaster Island, a larger-than-life playable guitar, where users can collaborate to create a custom guitar riff. To get started, they need to traverse the surrounding islands and amps to collect guitar chords to use in their musical creation. Along the way they can jump on the whammy bar, conquer the sonic parkour course and play musical catch with friends. https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/0a2060c2-a2d1-4120-aa43-caa5f42814d4/pedal-ship.jpg Work - Fender Stratoverse - A Rise to Stardom Once their guitar riff is complete, users can hop on a Pedal Ship to the sky and visit Playback Planet, where they can share their creation and hear riffs created by other players in the world. https://jc-x.com/work/costa-sunglasses-site monthly 0.5 2021-01-21 https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1611859627014-ZY3I4SSQEGX4W1BQCKIR/ecommerce.png Work - Costa Sunglasses Site - Evolving Ecommerce Experience On the transactional side of things — among many other optimizations over the years — we focused on boosting site sales by streamlining the mobile ecommerce experience, testing and reconfiguring the product variant selectors and simplifying the product options to focus on the most popular products. https://jc-x.com/work/frost-bank-app monthly 0.5 2021-01-21 https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1611775698874-3D2QYS4L3VZZBPQ6WX9G/tap-to-call.gif Work - Frost Bank App - Tap To Speak to a Local Banker We leverage technology for the convenience that Frost customers want, but we also supplement it with features that provide the service they deserve from Frost. When other banks look for tech to avoid talking to their customers, we put our bankers just one tap away. No need to log in. No offshore phone bank. And no automated phone menu. Just Frost bankers answering the phone right here in Texas, 24/7. https://jc-x.com/work/case-knives-site monthly 0.5 2021-01-21 https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1611518232324-GOGQ63ECDS30OCE2K9KX/knife-finder.gif Work - Case Knives Site - The Most Exhaustive Case Shopping Destination The site is designed to showcase the complete Case catalog — something that no competitor does. So to streamline the process of finding the right knife, a knife finder guides users to a selection of knives after they’ve chosen how they intend to use the knife and their preferred style, size and color. Additionally, the site taxonomy reflects the most common knife uses and style preferences while a set of product filters further makes it easy for seasoned customers to find what they are looking for. https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1611583912907-HQIQ6R8VTEE5EAZAH0PN/personalization-photo.jpg Work - Case Knives Site - Making it Personal A key differentiator from the competition is our ability to offer knife personalization. With custom engraved knife blades, we not only create a unique option for customers to transform a Case knife into THEIR Case knife, we also increase the appeal of giving Case knives for special occasions. https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1611528092317-L4SOZCYAFMPFE4S1Z9QG/brand-look.gif Work - Case Knives Site - Showcasing the Refreshed Brand This site was one of the first places where the new Case brand look and feel was brought to life. In fact, many of the brand elements that hadn’t yet been defined were established during the design phase of this project — iconography, illustration, web typography, extended color palette… https://jc-x.com/work/mcgarrah-jessee-site monthly 0.5 2021-01-21 https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1611706221623-ADX9RYSJRWSRVVSZGPZQ/outcomes.png Work - McGarrah Jessee Site - Fewer, More Meaningful Examples of Cult Brand Work We went from showing over to 100 projects across all clients to just around 10 of our most diverse and impactful case studies — those that would resonate the most with our CMO and consultant audience. We brought the most compelling cult brand stories to the forefront, complete with topline overviews, a case study video and more in-depth support pieces that culminate in a comprehensive results infographic. https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1611709733067-3WJ3GHTN0YHGJCAOSIOK/anatomy.png Work - McGarrah Jessee Site - A Bold Stance on What We Do We grow cult brands, yet we’d never crafted that story as a part of our site. This time it wouldn’t go unsaid. We kept it simple because the idea that we build brands worth believing in isn’t hard to grasp. We just needed it to come across boldly and with enough explanation that it conveyed the intention with which we build brands. https://jc-x.com/work/lyft-driver-awards monthly 0.5 2021-01-21 https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1612467851285-PVLI723OID1PTAUTMICC/console-card.png Work - Lyft Driver Awards - In-App Nominations Invites within the Lyft Driver App notified drivers at the top of their rideshare game that they were up for an award. All they had to do was RSVP. https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1612471375156-YGMVGEB2XRCYO1P3M10D/landing.png Work - Lyft Driver Awards - A Landing Page in a Party Mood If the allure of being recognized for their accomplishments wasn’t enough, the landing page was sure to do the trick and get them to RSVP. We dialed up the party energy and touted all the things that were sure to seal the deal for the nominees: free food, free drinks, free swag, music, entertainment… https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1612470964867-LWKZ227YQT2CM89YC9G1/rsvp.gif Work - Lyft Driver Awards - RSVParty A quick sign up form and the party was on. All they had to do was show up. And our handy calendar reminder made that easy too. https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1612464599139-CIOA6GNI5XTIN7NNVP02/hero.jpg Work - Lyft Driver Awards https://jc-x.com/work/please-apologize-skill monthly 0.5 2021-01-21 https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1611333897708-NFXI8JK07PR59EBIGY85/image-asset.gif Work - Please Apologize Skill https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1612302868809-AO6XH4IGCVPTK69IC9S0/overview-alexa-animation.gif Work - Please Apologize Skill https://jc-x.com/work/whataburger-site monthly 0.5 2021-01-21 https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1611591967690-HDOLNE538ETBGE0RTJ3B/homepage.jpg Work - Whataburger Site - A Bigger, Better Burger at Your Fingertips We whet your appetite when you land on the homepage with juicy burger builds and an Order Now button that’s really hard to resist. By showcasing big, mouth-watering food, we get awfully close to the feeling of walking into a Whataburger restaurant when the kitchen is fired up during a lunch rush. https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1611540387223-AOJ5LUNIG0UUZ8PXZXB4/trifecta.png Work - Whataburger Site - Order Online. Anytime, Anywhere. From placing a last minute order on the go to making a large order for a lunch meeting, ordering through the site on any device is easy and frictionless. No app download. No account registration. And best of all, no wait when you arrive at the restaurant. https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1611540440352-GAMT7YNC6MR2DY2QOZPU/rewards.jpg Work - Whataburger Site - Earn and Redeem Rewards on Any Device With an account, you earn tasty Whataburger treats after just five visits. They accrue across all purchases made online and with the app. And they are redeemable anywhere you can order Whataburger. https://jc-x.com/extra daily 0.75 2023-10-17 https://jc-x.com/extra/photography monthly 0.5 2021-01-21 https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1605667403557-Y3XJHV6CHUDXKB2IHSKG/shiner-bottle-lineup.jpg Extra - Photography https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1605671034717-CCGRN42QUN0NFB5TM7GQ/7528231148_2f03b84ee8_o.jpg Extra - Photography https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1605672112413-VEB8SU65U9V9XIPMQYU6/6729036575_0e51f10525_o.jpg Extra - Photography https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1605673615235-X4QZFH3LFW4YW4T09ZUH/14430224901_191a8bf5aa_o.jpg Extra - Photography https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1605667432422-M7518HTFGAS3PLG5NV8Z/shiner-ruby-redbird-macro-instagram.jpg Extra - Photography https://images.squarespace-cdn.com/content/v1/5f905736e44ce23d83b44989/1605671020082-RZF9ELB8FO3KRUEK9URI/7518477064_7a54ed9f6e_o.jpg Extra - 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